ABOUT THE CEO
About me
Eng. Ali Al-Ayyad has an extensive background and experience in the meat trade industry. As the Chief Executive Officer (CEO) of Malaysian Food Development Sdn. Bhd. (MFD), he has built on a strong foundation in both engineering and business management.
Background and Experience
Education
Degree: Bachelor of Engineering majoring in Electrical
University: Arab Academy for Science and Technology University, Alexandria, Egypt
Graduation Year: 1997
Career Progression
Alayyar Group (Mahmoud Alayyat and Sons Company)
Period: 1997
Initial Role: Sales
Vice President, Sudan Branch
Period: 1998 to 2002
Responsibilities: Exporting chilled lamb and beef meat by air freight
Sales Manager, Jordan Branch
Period: 2003
Responsibilities: Sales management of fresh meat products
Branch Manager, Egypt
Period: 2004 to 2024
Responsibilities: Managing the import of livestock, particularly camels from the African Horn
Importing frozen beef from Brazil and India
CEO, Malaysian Food Development Sdn. Bhd. (MFD)
Established: 2022
Responsibilities: Expanding the family’s business into Southeast Asia
Specializing in fresh and frozen beef, lamb, and livestock
Developing the market in Southeast Asia
Key Achievements
Successfully managed and expanded the operations of Mahmoud Alayyat and Sons Company in multiple regions, including Sudan, Jordan, and Egypt.
Played a pivotal role in exporting and importing various meat products, ensuring quality and compliance with international standards.
Founded Malaysian Food Development Sdn. Bhd., leveraging family expertise to establish a significant presence in the Southeast Asian meat market.
Eng. Ali Al-Ayyad's diverse experience across different regions and aspects of the meat trade industry positions him well to lead and grow Malaysian Food Development Sdn. Bhd., continuing the legacy of excellence in the meat trade.
Role and Responsibilities of Eng. Ali Al-Ayyad
Founder and CEO of Malaysian Food Development Sdn. Bhd. (MFD)
As the founder and CEO of Malaysian Food Development Sdn. Bhd., Eng. Ali Al-Ayyad has a comprehensive role that encompasses the strategic direction, operations, and growth of the company. His key responsibilities include:
Strategic Direction and Leadership
Vision and Strategy: Setting the overall vision and strategic direction of the company to ensure sustainable growth and market leadership in the Southeast Asian meat industry.
Business Planning: Developing and implementing business plans that align with the company's goals and market opportunities.
Operations Management
Quality Assurance: Ensuring the quality and safety of all products through rigorous standards and compliance with industry regulations.
Supply Chain Management: Overseeing the entire supply chain process, from procurement of livestock to the distribution of finished products, to ensure efficiency and reliability.
Relationship Building
Supplier Relations: Building and maintaining strong relationships with suppliers to ensure a steady and quality supply of livestock and meat products.
Customer Engagement: Establishing and nurturing relationships with customers to understand their needs and ensure satisfaction with MFD's products.
Market Exploration and Expansion
Market Research: Continuously exploring new opportunities in the Malaysian market to expand the company's footprint and capitalize on emerging trends.
Innovation and Development: Identifying and pursuing innovative approaches to product development, marketing, and operations to stay ahead of the competition.
Compliance and Risk Management
Regulatory Compliance: Ensuring that all operations comply with local and international regulations, including health and safety standards.
Risk Mitigation: Identifying potential risks in the supply chain and operational processes and implementing strategies to mitigate them.
Team Leadership and Development
Leadership: Leading a diverse team of professionals, fostering a positive work environment, and promoting a culture of excellence and accountability.
Training and Development: Ensuring ongoing professional development and training for staff to maintain high standards of performance and innovation.
By fulfilling these responsibilities, Eng. Ali Al-Ayyad aims to position Malaysian Food Development Sdn. Bhd. as a leading player in the meat industry, known for its quality products and strong market presence in Southeast Asia.
